Англо-русский экономический словарь.
enlightened marketing — A marketing philosophy holding that a company s marketing should support the best long run performance of the marketing system; its five principles are consumer oriented marketing, innovative marketing, value marketing, sense of mission marketing … Big dictionary of business and management
Societal marketing — The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers wants, the company s requirements, and society s long term interests. It is closely linked… … Wikipedia
consumer-oriented marketing — A principle of enlightened marketing holding that a company should view and organize its marketing activities from the point of view of the consumers of its products and services … Big dictionary of business and management
innovative marketing — A principle of enlightened marketing that requires a company to seek real improvements in its products and its marketing … Big dictionary of business and management
value marketing — A principle of enlightened marketing holding that a company should put most of its resources into value building marketing investments … Big dictionary of business and management
Positioning (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Community marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Ethical marketing — is an honest and factual representation of a product, delivered in a framework of cultural and social values for the consumer. It promotes qualitative benefits to its customers, which other similar companies, products or services fail to… … Wikipedia
HEBREW LITERATURE, MODERN — definition and scope beginnings periodization … Encyclopedia of Judaism
Novel — For other uses, see Novel (disambiguation). Not to be confused with Novell. New novels in a Oldenburg bookshop, February 2009 … Wikipedia
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
